Monday, July 14, 2014

Internet Marketing Firms & The Idea Of Personality

By Robert Sutter


To say that it is a challenge to measure someone's personality through their actions on the Internet would be an understatement. You simply do not have the means to see how they act in a typical scenario and I do not know if we will ever be able to do so through the online world. However, it appears as though efforts put forth by Five Labs are going to make this more of a reality than ever before. If you are curious as to what this means, here are some details offered by Internet marketing firms.

Business Insider reported on a tool, created by Five Labs, that will be available for free usage by Facebook users. If someone on Facebook uses the tool in question, they will be able to see what their personality is based on the posts that they have made over the course of time. However, there is far more to take into account than simply the program itself. Rather, it should be noted that there are various components that help to make this particular piece of software a reality.

The report detailed that a method based on a University of Pennsylvania study was utilized in order to make this program come to fruition. Personality traits, based on the aforementioned program, are measured by the traits seen in psychology today. What this means is that a collection of extroversion, openness, neuroticism, conscientiousness, and agreeableness could, in theory, gauge an individual's personality. How accurate is this, though, and can it be built upon?

At this point, I'm not entirely sure if it matters how accurate the program is. According to firms along the lines of fishbat, this program is still very much in its infancy and what this means is that there is potential for it to be made even better if there are certain components that need to be tightened. However, the idea of measuring attitudes through social media is an interesting concepts, as Internet marketing firms would be able to attest to. It's just a matter of how much work Five Labs wants to put into it.

It's clear that this is an interesting idea on the part of Five Labs and I am sure that many in the social media realm will be able to agree. However, with an idea like this still being very young, the potential for it to grow is present. It's just a matter of how much Five Labs is willing to work in order to make this as effective as possible. Judging by the fact that there isn't another tool that is able to gauge one's personality to this extent, it's likely that this will see improvements in the future.




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