Monday, August 24, 2015

When A Free Nook Isn't Free

By Cornelius Nunev


Sometimes, free is not free. For instance, a merchandise promotion may claim that if you buy an HP Ultrabook computer, you can receive a totally free Barnes & Noble Nook e-reader. Such was the situation on Cyber Monday 2012. But when one customer had to return the Ultrabook, they discovered that Nook is far from free. It went for retail cost, $99 plus tax. Let this be a caution to you, as many free Nook offers are on the market - read the fine print.

Returned Nook tends to make nothing free

When you see a deal for something free, be wary. Nothing is really free. Brian is a consumer who got a brand new Ultrabook with a free Noon e-reader as part of a Cyber Monday sale. He was looking for a laptop and needed the deal. When he returned the computer he decided did not work for him, HP made him pay $99 plus tax for the e-reader.

Others have had same issue

Brian is not the first customer to see this type of problem. The consumer does not get charged $99 when getting the computer though HP claimed that this is the way orders are processed. The "free Nook" was really the expense of a Nook and tax. Never believe the promotions you see.

According to a source within the HP returns department, the company will not take back a totally free Nook obtained through such holiday promotions, and the consumer "will not obtain the $106 they were charged for (the Nook)."

Look at the fine print

Not according to HP's small print. The Nook was sandwiched in as part of the laptop purchase price. This information was reportedly well-hidden, but because it was publicized somewhere, the customer was bound by the terms of the transaction.

The Nook can certainly be sold at the consumer's discretion, but it cannot be returned. Customers should have read the small print before expecting something entirely free.




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