Tuesday, June 3, 2014

The DS3 Pricing Has To Be Right

By Lila Bryant


Anything that sells has a price attached to it. The Ds3 Pricing Objectives leads to Success in Business and can be compared to none. The goal of any business should be to setting a price that will enable it get to sell their products or services. Ds3 is that right choice that has better pricing. It must also be profitable to the organization. Otherwise, it will keep the organization going down.

Any business that is for continuity always needs to survive market pressure through wise pricing. This is called survival. A company can lower its product prices in order to increase sales to a level that is good enough to keep the business going. The company may have to accept short term losses by using survival-based price objectives. Price has both indirect and direct effects on profit. The direct effects relate to whether the price covers the cost of producing the product. Price influences income indirectly by affecting the number of units sold. The sum of products sold may also affect income. The primary profit-based objective of pricing is to maximize price for long-term profitability.

When a company sells its products at a price, it puts into consideration the cost of sales. All costs put together plus some income on top of the cost enables the firm to reach profitable heights. No one will do business for nothing because if you do so, you disregard the real meaning of business. Therefore, the price set by the firm must be the one determinant factor of getting profits. The business will, therefore, seek to sell good products and services to meet the market demands at a profit.

To boost market shares a firm must have a good sales oriented objective. Volume increase is measured against the company's own sales across specified time periods. The market share sales are measured against the sales of other companies in the industry. The volume and market shares are independent of each other. Change in one does not necessarily cause a change in the other.

Sometimes pricing can be left to remain the same as an objective that encourages competition on other factors other than price. This is focusing on market shares. This can also be a way of matching the price of a competitor rather than trying to beat it. It can as well stabilize the demand for products.

There are various techniques. One of which is trial and error. New products and services that have not yet been fully accepted fall in this category. Some special health club starter membership or computer online services can have such offerings. It is beneficial for new products and services such that, it helps in making them acceptable to customers.

Some businesses require payments after their value has been received and accepted. It therefore requires the persons offering the services to be able to offer service at their best.

The goals set give direction to the whole process. First, you have to find what your objectives are. There are so many factors to consider before making overall decisions. One can consider the sales, economical goals and the strategic objectives.




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